Looking for a quick answer? Jump to Frequently Asked Questions.

Have you ever turned over a tube of children’s toothpaste because you wanted to answer one simple question—

“Does this contain saccharin?”

—only to find yourself looking at names such as Sodium Saccharin, Sorbitol, Xylitol, Sodium Fluoride, Sodium Monofluorophosphate, Sodium Lauryl Sulfate and Hydroxyapatite?

You’re not alone.

The challenge isn’t simply that ingredient names can sound technical. A single brand may sell several children’s toothpastes with genuinely different formulations.

Pure Kids is a particularly clear example. PureKids Regular, documented by Mummasphere from the back label, states No Added Fluoride and No Added SLS. PureKids Advanced, however, is a different formulation and lists Sodium Fluoride. The documented packaging even shows different manufacturing arrangements.

Pigeon also sells a Toothpaste Strawberry and a Children’s Toothgel with different formulations. Kodomo Toothpaste Strawberry and Kodomo Gel Pink Mixed Berries aren’t identical either. Jack N’ Jill has both fluoride-free variants and a fluoride-containing variant.

So a seemingly straightforward question—

“Does this brand contain fluoride?”

—may not have one answer for the entire brand.

There is another layer that can make choosing a child’s toothpaste feel unnecessarily complicated. Packaging may use terms such as natural, organic, food grade, safe if swallowed and fluoride-free, or display the name or logo of a certification body.

That information can be useful. But those terms do not mean the same thing, and the evidence behind them is not necessarily equivalent.

That is why Mummasphere built this database.

It isn’t designed to decide which toothpaste is “best”. Nor is it intended to make one ingredient sound frightening while presenting another as perfect.

Its purpose is much simpler:

To help you see what is actually listed in a baby or children’s toothpaste you may be considering—who makes it, where it is made, and which sources you can check for yourself.

This database prioritises baby and children’s products commonly found through pharmacies, baby shops, marketplaces and official brand stores in Indonesia.

Because formulations can change, the exact product and variant matter more than the brand name alone.

Before You Search for a Product, Understand These Two Verification Statuses

There is an important difference between:

“The brand says this product is certified organic.”

and:

“This exact product can be matched to the certification body’s official database.”

Both are pieces of information.

But the evidence behind them is different.

Third-Party Verified

The information has been matched to a relevant authoritative third-party source, such as a regulator or the official database of a certification body.

This status applies only to the datapoint that the source actually supports.

For example, if Indonesia’s food and drug regulator, BPOM, confirms a registration number, product name and registrant, those particular details may be marked Third-Party Verified.

That does not automatically make the ingredient list Third-Party Verified if the available BPOM record does not publish the formulation.

Product Claim Only — No Third-Party Verification Found

The information comes from physical packaging, the Mummasphere Label Archive, a brand, manufacturer, distributor, retailer, marketplace listing or another product-side source, but Mummasphere has not found an authoritative third-party source that verifies that datapoint.

This status does not mean the claim is false.

It tells you how far the evidence we found goes.

Note: A single Product Card may contain a BPOM registration that is Third-Party Verified, while its ingredient list remains Product Claim Only — No Third-Party Verification Found. Verification status is assigned to individual datapoints, not to an entire product.

Why Do We Include the Manufacturer and Country of Manufacture?

Because country of brand origin, manufacturer, country of manufacture, BPOM registrant and Indonesian distributor may all be different.

That isn’t just trivia.

Regulatory frameworks, definitions of claims, certification systems and consumer-protection mechanisms differ between jurisdictions. Knowing a product’s provenance can help you identify which regulator or certification body is relevant when you want to investigate a claim further.

Mummasphere does not use country of origin as a measure of product quality.

Where evidence is available, our Product Cards therefore distinguish between:

• Country of Brand Origin
• Manufactured by
• Country of Manufacture
• BPOM Registrant
• Importer/Distributor in Indonesia
• BPOM Number

If we cannot verify one of these, we say Not yet verified rather than guessing.

We also do not turn a BPOM Registrant into a Manufacturer unless the source actually establishes that relationship.

How to Read This Database

“Not listed” means we did not find the ingredient in the ingredient declaration we reviewed.

That is different from saying “confirmed not to contain”.

An ingredient declaration is not an analytical laboratory test, so Mummasphere does not draw conclusions beyond the evidence available.

For xylitol, we include an additional field:

Xylitol concentration.

If a concentration has not been published or found, we say Not published/found. We do not try to estimate it from xylitol’s position in an ingredient list.

Each source is used only to support the information it can actually verify.

*Based on a documented or archived formulation. Check the Product Card before assuming this represents the current formulation.

Need more detail? Open the Product Cards below for full ingredient declarations, xylitol concentration where available, manufacturer and country information, BPOM registration, claims, verification status and sources.

Xylitol Is More Than Just a Sweetener

Xylitol and sorbitol are both polyols, often called sugar alcohols. But they are different ingredients.

And sugar alcohol does not mean alcohol in the sense of alcoholic drinks.

There is another distinction worth understanding:

“Occurs in nature” is not the same as “this commercial ingredient was sourced directly from nature”—and neither automatically means “certified natural”.

An ingredient list that simply says Xylitol or Sorbitol does not tell us its feedstock, manufacturing process or certification status.

But it would also be misleading to reduce xylitol to just a sweetener.

A 2017 systematic review and meta-analysis found overall results supporting xylitol for caries-related outcomes compared with controls, while also identifying heterogeneity and risk-of-bias concerns in the available evidence.

Read the 2017 systematic review and meta-analysis

A 2022 meta-analysis likewise found overall results supporting a caries-preventive effect of xylitol. However, the studies used different delivery forms, doses, frequencies and populations.

Read the 2022 systematic review and meta-analysis

A more recent systematic review again illustrates why those findings cannot simply be treated as universal for every xylitol-containing product: population, dose, administration, evaluation period and study design vary.

Read the more recent systematic review

So there is no need to dismiss the evidence around xylitol.

But that evidence also does not allow us to turn the word Xylitol on a back label into a claim that the exact toothpaste will prevent a particular percentage of dental caries.

Xylitol on the Label Doesn’t Tell You the Dose

When an ingredient list says Xylitol, we have answered one question:

Does it contain xylitol? — Yes.

We have not yet answered:

At what concentration?

Still less:

What is the child’s actual daily xylitol exposure?

And beyond that:

Is there clinical evidence for this exact formulation, dose, frequency and delivery method?

Those are four different questions.

Jack N’ Jill is an interesting example because the manufacturer explicitly states that xylitol makes up 40% of the toothpaste formulation.

Among products in this database for which we have been able to document a concentration, that figure stands out because most other toothpastes simply list Xylitol without giving a percentage.

But even 40% does not mean “40% more effective”.

A young child uses a very small quantity of toothpaste. Actual exposure depends on the amount used, brushing frequency, how the toothpaste is used and the formulation as a whole.

So when you find xylitol in this database, ask four questions:

Is xylitol present? → At what concentration? → What is the exposure? → What is the clinical evidence for that use?

Don’t jump straight from the first question to the last.

What About Fluoride?

Current guidance should not be reduced to a universal rule that children under three should avoid fluoride toothpaste.

The American Dental Association recommends fluoride toothpaste from the eruption of the first tooth. For children under three, the amount should be no more than a smear approximately the size of a grain of rice. From three to six years, approximately a pea-sized amount is used, with a caregiver helping with or supervising brushing and the amount of toothpaste.

Read the American Dental Association guidance on toothpaste

This is also why the database records the fluoride compound and concentration where available, rather than simply Yes/No.

Baby & Children’s Toothpaste Database — Indonesia

Aquila Kids Toothpaste — Fluoride & Non-Fluoride

Full Ingredients

Aqua, Glycerin, Silica, Calcium Carbonate, Sodium Alginate, Sodium Lauryl Sulfoacetate, Cocos Nucifera Oil, Potassium Sorbate, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Medica Limonum (Lemon) Peel Oil, Sodium Benzoate, Stevia Rebaudiana Leaf/Stem Extract, Hydrolyzed Yogurt, Citrus Aurantifolia (Lime) Peel Oil, Citric Acid, Inulin, Lavandula Angustifolia Oil, Benzyl Alcohol, Dehydroacetic Acid.

Bold: Organic certified.

Ingredients in the Documented Formula

• Sodium Saccharin: Not listed
• Sorbitol: Not listed
• Xylitol: Not listed
• SLS: Not listed
• SLSA: Yes — Sodium Lauryl Sulfoacetate
• Hydroxyapatite: Not listed

SLSA is not the same ingredient as SLS.

The current product range includes fluoride and non-fluoride options, but we have not yet been able to confidently match the documented full ingredient declaration to each exact current SKU.

Archived/Documented Full Ingredients: Available
Current Aquila Fluoride exact-SKU Full Ingredients: Not yet verified
Current Aquila Non-Fluoride exact-SKU Full Ingredients: Not yet verified

The brand also uses natural/organic and certification-related wording. Until the exact standard, certification body and product-level record can be established, this remains Product Claim Only — No Third-Party Verification Found.

Back-label image: Mummasphere archive.

Azeta Bio Organic Baby Toothpaste 0–36 Months — Banana

Full Ingredients

Aqua, Glycerin, Sorbitol, Xanthan Gum, Hydrated Silica, Caprylyl/Capryl Wheat Bran/Straw Glycosides, Xylitol, Phenethyl Alcohol, Aroma, Fusel Wheat Bran/Straw Glycosides, Aloe Barbadensis Leaf Extract, Sodium Cocoyl Glutamate, Glyceryl Caprylate, Polyglyceryl-5 Oleate, Ethylhexylglycerin, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate.

The manufacturer identifies Aloe Barbadensis as an organic ingredient.

But an organic ingredient does not automatically mean the finished toothpaste has been independently verified as certified organic.

Commonly Searched Ingredients

• Sorbitol: Yes
• Xylitol: Yes
• Xylitol concentration: Not published
• Sodium Saccharin: Not listed
• Fluoride: Not listed; manufacturer states without fluorine/derivatives
• SLS: Not listed
• Hydroxyapatite: Not listed

Ingredients listed in official Azeta Bio webpage Azeta Bio Organic Baby Toothpaste 0–36 Months — Banana (source: Mummasphere archive).

Buds Oral Gel for Baby Teeth & Gums

Full Ingredients

Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Aqua/Water, Hydrated Silica, Xylitol, Xanthan Gum, Parfum/Perfume.

Commonly Searched Ingredients

• Xylitol: Yes
• Xylitol concentration: Not published
• Sorbitol: Not listed
• Sodium Saccharin: Not listed
• Fluoride: Not listed
• SLS: Not listed
• Hydroxyapatite: Not listed

Manufacturer claims about natural-origin and organic-farming percentages are kept separate from independent finished-product certification.

Back-label image of Buds Oral Gel (source: Mummasphere archive).

Buds Children’s Toothpaste with Xylitol — Peppermint

Full Ingredients

Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Aqua/Water, Hydrated Silica, Xylitol, Disodium Cocoyl Glutamate, Parfum/Perfume, Sodium Cocoyl Glutamate, Xanthan Gum, Glucosyl Stevioside, Stevioside, Mentha Piperita (Peppermint) Oil, Phytic Acid.

Commonly Searched Ingredients

• Xylitol: Yes
• Xylitol concentration: Not published
• Steviol compounds: Yes
• Fluoride: Not listed
• Sodium Saccharin: Not listed
• Sorbitol: Not listed
• SLS: Not listed
• Other surfactants: Disodium Cocoyl Glutamate + Sodium Cocoyl Glutamate

Buds Children’s Toothpaste with Xylitol — Strawberry

Full Ingredients

Aloe Barbadensis (Aloe Vera) Leaf Juice*, Glycerin, Hydrated Silica, Aqua/Water, Disodium Cocoyl Glutamate, Sodium Cocoyl Glutamate, Xylitol, Xanthan Gum, Steviol Glycosides, Phytic Acid, Parfum/Perfume.

*Ingredients from Organic Farming

Commonly Searched Ingredients

• Xylitol: Yes
• Xylitol concentration: Not published
• Steviol compounds: Yes
• Fluoride: Not listed
• Sodium Saccharin: Not listed
• Sorbitol: Not listed
• SLS: Not listed
• Other surfactants: Disodium Cocoyl Glutamate + Sodium Cocoyl Glutamate

Back-label image of Buds Children’s Toothpaste with Xylitol — Strawberry (source: Mummasphere archive).

Buds Children’s Toothpaste with Fluoride — Green Apple

Full Ingredients

Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Aqua/Water, Hydrated Silica, Xylitol, Disodium Cocoyl Glutamate, Sodium Cocoyl Glutamate, Xanthan Gum, Glucosyl Stevioside, Stevioside, Sodium Fluoride, Phytic Acid.

Commonly Searched Ingredients

• Xylitol: Yes
• Xylitol concentration: Not published
• Fluoride: 1,000 ppm F
• Active ingredient: Sodium Fluoride
• SLS: Not listed
• Other surfactants: Disodium Cocoyl Glutamate + Sodium Cocoyl Glutamate

Available product information for different packaging/SKUs has previously given different Sodium Fluoride percentage declarations. Mummasphere therefore does not combine active percentages across pack sizes without exact-SKU confirmation.

Chico Strawberry Toothpaste No Fluoride (12 months–6 years)

Full Ingredients

Sorbitol, Aqua, Silica, Xylitol, Glycerin, Sodium Lauroyl Sarcosinate, Sodium CMC, Flavour, Sucralose, Calcium Gluconate, Color CI 16035.

Commonly Searched Ingredients

• Sorbitol: Yes
• Sodium Saccharin: Not listed
• Xylitol: Yes
• Fluoride: Not listed
• SLS: Not listed
• Other surfactant: Sodium Lauroyl Sarcosinate
• Hydroxyapatite: Not listed

Back label image of Chicco Strawberry Toothpaste (source: Mummasphere archive)

Chicco Strawberry 12m+ — Fluoride

Chicco is another example of why this database needs to work at variant level.

Current documented product information from the brand’s official Indonesian e-commerce presence identifies a Strawberry 12m+ fluoride version containing xylitol + fluoride.

Xylitol: Yes
Fluoride: 1,000 ppm F in documented current product information
Current exact Indonesian Full Ingredients: Not yet documented

Colgate Kids Barbie Bubble Fruit — Barbie 40 g

Full Ingredients

Sodium Fluoride (anticavity active); Sorbitol, Water, Hydrated Silica, PEG-12, Cellulose Gum, Sodium Lauryl Sulfate, Flavor, Sodium Saccharin, Mica, Titanium Dioxide, D&C Yellow No. 10, FD&C Blue No. 1.

Commonly Searched Ingredients

• Sorbitol: Yes
• Sodium Saccharin: Yes
• Xylitol: Not listed
• Fluoride: Yes — Sodium Fluoride
• SLS: Yes
• Hydroxyapatite: Not listed
• BPOM listed: NA49201400003
• Country of origin: Indonesia
• Manufacturer: Not yet verified from a reliable source

Cussons Kids Unicorn Strawberry Smoothie 45 g

Full Ingredients

Sorbitol, Aqua, Hydrated Silica, PEG-8, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Monofluorophosphate, Sodium Saccharin, Xylitol, Dicalcium Phosphate Dihydrate, Synthetic Fluorphlogopite, Titanium Dioxide, CI 16035.

Commonly Searched Ingredients

• Sorbitol: Yes
• Sodium Saccharin: Yes
• Xylitol: Yes
• Xylitol concentration: Not published
• Fluoride: Sodium Monofluorophosphate
• SLS: Yes
• Hydroxyapatite: Not listed

This is a useful reminder that sorbitol, xylitol and Sodium Saccharin can all appear in the same formulation.

Darlie Bunny Kids Strawberry 40 g

Full Ingredients

Sorbitol, Water, Hydrated Silica, Strawberry Flavor, PEG-12, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Monofluorophosphate, Chondrus Crispus (Carrageenan), Benzyl Alcohol, Calcium Glycerophosphate, Sodium Saccharin, CI 17200.

Commonly Searched Ingredients

• Sorbitol: Yes
• Sodium Saccharin: Yes
• Xylitol: Not listed
• Fluoride: Sodium Monofluorophosphate
• SLS: Yes
• Hydroxyapatite: Not listed

The brand also uses food-grade-related wording. Mummasphere records this as a claim, as we have not established independent third-party verification of a “food-grade safety” category.

Back label image of Darlie Bunny Kids Strawberry 40g (source: Mummasphere archive)

Dentiste Kids Orange +1 Year

Mummasphere has a complete documented formulation, while the exact current Indonesian packaging still needs to be reconciled.

Full Ingredients

Sorbitol, Purified Water, Hydrated Silica, Xylitol, Sodium Coco Glutamate, Xanthan Gum, Lactobacillus Ferment Filtrate, Flavor, Grapefruit Seed Extract, Ascorbic Acid, Aloe Barbadensis Leaf Juice, Commiphora Myrrha Extract, Krameria Triandra Root Extract, Salvia Officinalis Leaf Extract, Catechu Gum, Glycyrrhiza Glabra Root Extract, Foeniculum Vulgare Seed Extract, Cinnamon Cassia Bark Extract, Echinacea Purpurea Root Extract.

Commonly Searched Ingredients

• Sorbitol: Yes
• Xylitol: Yes
• Fluoride: Not listed
• SLS: Not listed
• Other surfactant: Sodium Coco Glutamate
• Hydroxyapatite: Not listed
• Manufacturer: Siam Cosmeceutical Co., Ltd. has been identified for this product in published research
• Country of Origin: Thailand

Back label image of Dentiste Kids Orange +1 Year (source: Mummasphere archive)

Dr Brown’s Natural Baby Toothpaste Strawberry

Full Ingredients

Glycerin, Aqua (Water), Xylitol, Propanediol, Sorbitol, Pectin, Xanthan Gum, Silica, Sorbic Acid, Aroma (Flavor), Calcium Lactate.

Commonly Searched Ingredients

• Xylitol: Yes
• Sorbitol: Yes
• Sodium Saccharin: Not listed
• Fluoride: Not listed
• SLS: Not listed
• Hydroxyapatite: Not listed

The word Natural in a product name is not, by itself, evidence of independent natural certification.

Back label image of Dr Brown’s Natural Baby Toothpaste Strawberry (source: Mummasphere archive)

Dr El Premium Kids Toothpaste

Full Ingredients

Rosemary Extract*, Sage Extract*, Aloe Extract*, Green Tea Extract*, Chamomile Extract*, Eucalyptus Extract*, Silica, Xanthan Gum, D-Sorbitol Solution, Tocopheryl Acetate, Sodium Monofluorophosphate, Concentrated Glycerin, Xylitol, Chitosan, Sodium Cocoyl Glutamate, Ascorbic Acid, Natural Raspberry Flavor, Natural Blueberry Flavor, Aqua.

*Ingredient from Organic Farming

Commonly Searched Ingredients

• Sorbitol: Yes
• Xylitol: Yes
• Sodium Saccharin: Not listed
• Fluoride: Sodium Monofluorophosphate
• SLS: Not listed
• Hydroxyapatite: Not listed

Ingredients from organic farming does not automatically mean a certified-organic finished toothpaste.

Back label image of Dr El Premium Kids Toothpaste (source: Mummasphere archive)

Enzim Anak Strawberry

Full Ingredients on Indonesian Packaging Documented by Mummasphere

Aqua, Hydrated Silica, Sorbitol, Xylitol, Glycerin, Steareth-30, Xanthan Gum, Aroma, Carrageenan, Disodium Phosphate, Sodium Benzoate, Sodium Saccharin, Citric Acid, Amyloglucosidase, Sodium Fluoride, Glucose Oxidase, CI 73360, Potassium Thiocyanate, Lactoperoxidase.

Commonly Searched Ingredients

• Sorbitol: Yes
• Xylitol: Yes
• Xylitol concentration: Not published
• Sodium Saccharin: Yes
• Fluoride: Sodium Fluoride in the documented Indonesian formulation
• SLS: Not listed
• Hydroxyapatite: Not listed

Regional formulations we found differ. Mummasphere therefore does not replace the documented Indonesian formulation with a formulation from another country.

Back label image of Enzim Anak Strawberry di Indonesia (source: Mummasphere archive)

GC Tooth Mousse

Mummasphere Note

This product is frequently included in viral social-media lists of baby and children’s toothpastes claimed to be safe if swallowed. However, GC itself describes Tooth Mousse not as a toothpaste but as a topical tooth crème.

In Indonesia, the product we reviewed is also registered as a medical device (Alat Kesehatan, therapeutic dental equipment) under KEMENKES RI AKL 20604320174.

Image of search result for Izin AKL 20604320174 relating GC Tooth Mousse ORIGINAL Vitamin & Mineral from Indonesian Ministry of Health official website https://infoalkes.kemkes.go.id/cari

Full Ingredients on Indonesian Packaging Documented by Mummasphere

Pure Water, Glycerol, CPP-ACP, D-sorbitol, CMC-Na, Propylene Glycol, Silicon Dioxide, Titanium Dioxide, Xylitol, Phosphoric acid, Flavoring, Zinc Oxide, Sodium Saccharin, Ethyl p-hydroxybenzoate, Magnesium Oxide, Guar Gum, Propylp-hydroxybenzoate, Butyl p-hydroxybenzoate.

Back label image of GC Tooth Mousse ORIGINAL packaging sold in Indonesia (source: Mummasphere archive)

Jack N’ Jill Natural Toothpaste — Strawberry, Fluoride-Free

Full Ingredients

Xylitol, Aqua (Purified Water), Glycerin (Coconut Derived), Silica, Aroma (Strawberry Flavor), Xanthan Gum, Calendula Officinalis Extract, Potassium Sorbate, Citric Acid, Benzyl Alcohol.

Commonly Searched Ingredients

• Xylitol: Yes
• Xylitol concentration: 40% — manufacturer declaration
• Sorbitol: Not listed
• Sodium Saccharin: Not listed
• Fluoride: Not listed; manufacturer states fluoride-free
• SLS: Not listed
• Hydroxyapatite: Not listed

For exact Jack N’ Jill variants that have been matched in the official COSMOS certified-products database, COSMOS NATURAL certification is a separate datapoint and may be classified as Third-Party Verified.

Back label image of Jack N’ Jill Natural Toothpaste Organic Strawberry, Fluoride-Free 50g (source: Jack N' Jill website)

Jack N’ Jill Strawberry with Fluoride 50 g

Full Ingredients

Xylitol, Aqua (Purified Water), Glycerin (Coconut derived), Silica, Xanthan Gum, Sodium Monofluorophosphate, Calendula Officinalis Extract, Aroma (Natural Flavor), Potassium Sorbate, Citric Acid.

Commonly Searched Ingredients

• Xylitol: Yes
• Xylitol concentration: 40% — manufacturer declaration
• Sorbitol: Not listed
• Sodium Saccharin: Not listed
• Fluoride: Sodium Monofluorophosphate — 1,000 ppm fluoride
• SLS: Not listed
• Hydroxyapatite: Not listed
• Manufacturer: Jack & Jill Operations Pty Ltd, Australia
• Country of Origin: Australia

Jordan Step 1 Strawberry Toothpaste 75 g

Full Ingredients

Sorbitol, Aqua, Hydrated Silica, Cellulose Gum, Flavor, PEG-32, Sodium Benzoate, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, Trisodium Phosphate, Sodium Chloride, CI 42090.

Commonly Searched Ingredients

• Sorbitol: Yes
• Sodium Saccharin: Yes
• Xylitol: Not listed
• Fluoride: Sodium Fluoride — 500 ppm F
• Hydroxyapatite: Not listed
• SLS: Not listed
• Other surfactant: Cocamidopropyl Betaine
• BPOM: NA32221400009
• Manufacturer: Fulijaya Manufacturing Sdn. Bhd.
• Country of origin: Malaysia

Back label image of Jordan Step 1 Strawberry Toothpaste 75g (source: Mummasphere archive)

Kodomo Toothpaste Strawberry 45 g

Full Ingredients

Sorbitol, Water, Silica, Xylitol, PEG-8, Titanium Dioxide, Sodium Lauryl Sulfate, Flavor, Sodium Carboxymethylcellulose, Butyl Paraben, Sodium Saccharin, Sodium Fluoride, O-Cymen-5-Ol.

Active ingredient: 0.11% Sodium Fluoride

Commonly Searched Ingredients

• Sodium Saccharin: Yes
• Sorbitol: Yes
• Xylitol: Yes
• Xylitol concentration: Not published
• Fluoride: Yes — Sodium Fluoride
• Hydroxyapatite: Not listed
• SLS: Yes
• BPOM listed: NA18191405043

Back label image of Kodomo Toothpaste Strawberry 45 g (source: Mummasphere archive)

Kodomo Gel Pink Mixed Berries 45 g

Full Ingredients

Sorbitol, Water, Hydrated Silica, Xylitol, PEG-8, Flavour, Sodium Lauryl Sulfate, Sodium Carboxymethylcellulose, Sodium Fluoride, Sodium Saccharin, O-Cymen-5-Ol, Butylparaben, CI 16255, CI 17200.

Commonly Searched Ingredients

• Sodium Saccharin: Yes
• Sorbitol: Yes
• Xylitol: Yes
• Xylitol concentration: Not published
• Fluoride: Yes — 0.11% Sodium Fluoride
• Hydroxyapatite: Not listed
• SLS: Yes
• BPOM listed: NA18201400058
• Country/origin listed: Indonesia

Mama’s Choice Kids Toothpaste

Full Ingredients

Aqua, Isomalt, Xylitol, Glycerin, Hydrated Silica, Sodium Lauroyl Sarcosinate, Flavor, Calcium Glycerophosphate, Hydroxyapatite, Xanthan Gum, Potassium Sorbate, Calendula Officinalis Flower Extract, 1,2-Hexanediol.

Commonly Searched Ingredients

• Sodium Saccharin: Not listed
• Sorbitol: Not listed
• Xylitol: Yes
• Xylitol concentration: Not published
• Other polyols/sweeteners: Isomalt
• Fluoride: Not listed in the documented ingredient declaration
• Hydroxyapatite: Yes
• SLS: Not listed
• Other surfactant: Sodium Lauroyl Sarcosinate

Claims & Certification

The official Mama’s Choice Indonesia website currently makes several claims for its Baby & Kids Toothpaste, including:

• Food Grade
• Safe if swallowed
• Fluoride Free
• Sulfate Free
• Colorants Free
• Ecocert Organic Certified

Screenshot from Mama's Choice Indonesia website on 30 September 2026 (source: Mummasphere archive)

Mama’s Choice also describes Hydroxyapatite (HAp) and Natural Xylitol as its Double Protection Agent.

But there is an important distinction between a certification claim made by a brand and a certification record that can be independently matched to the exact finished product.

Ecocert Verification

During Mummasphere’s verification process, we were not able to find a record from an official Ecocert source that could be used to independently match the exact Mama’s Choice Baby & Kids Toothpaste to the Ecocert Organic Certified claim.

We therefore classify the claim as:

Ecocert Organic Certified claim: Product Claim Only — No Third-Party Verification Found

This does not mean the Mama’s Choice claim is false.

It means that, at the time of checking, Mummasphere had product-side evidence showing that the brand makes this claim, but had not found an authoritative third-party record that could verify the exact finished product.

It is equally important not to work backwards from the formulation. The presence of ingredients such as Calendula Officinalis Flower Extract, xylitol or hydroxyapatite does not establish that the finished toothpaste is certified organic.

Ingredient composition and certification status are separate datapoints.

Mummasphere note: Fluoride Free above is a brand claim. Fluoride: Not listed, meanwhile, describes what we found in the documented ingredient declaration. We keep these separate because a product claim and an ingredient-list observation are different forms of evidence.

Back label image of Mama's Choice Kids Toothpaste (source: Mummasphere archive)

Momami Giggly Toothpaste Non-Fluoride 50 g

Full Ingredients

Sorbitol, Aqua, Glycerin, Xylitol, Silica, Xanthan Gum, Lauryl Glucoside, Potassium Sorbate, Maltodextrin, Hydroxyapatite, Butylene Glycol, Cetylpyridinium Chloride, Calcium Carbonate, Hydrogenated Lecithin, Camellia Sinensis Leaf Extract, Chamomilla Recutita Flower Extract, Sodium Chloride.

Commonly Searched Ingredients

• Sodium Saccharin: Not listed*
• Sorbitol: Yes*
• Xylitol: Yes*
• Xylitol concentration: Not published
• Fluoride: Not listed in the documented formulation*
• Hydroxyapatite: Yes*
• SLS: Not listed*
• Other surfactant: Lauryl Glucoside*

*Based on the formulation/physical-label evidence documented by Mummasphere. Check the exact variant and the packaging you have before assuming that this formulation applies to the entire Momami toothpaste range.

Why Does the Exact Momami Variant Matter?

Momami has more than one Giggly Toothpaste, and their fluoride status is not the same.

Available product information for Momami Giggly Toothpaste Non-Fluoride 50 g describes hydroxyapatite and natural xylitol and markets this particular variant as fluoride-free.

Momami Giggly Toothpaste Non-Fluoride 50 g product information

Momami also has a Giggly Toothpaste Fluoride Grape 50 g. Product information for that variant specifically refers to fluoride, hydroxyapatite and natural xylitol, and lists BPOM registration NA18231400025.

Momami Giggly Toothpaste Fluoride Grape 50 g product information

Mummasphere therefore does not give a single brand-wide answer to the question:

“Does Momami toothpaste contain fluoride?”

It depends on the exact product and variant.

Natural & Organic Claims

Product-side information for Momami Giggly Toothpaste Non-Fluoride uses wording such as Natural Xylitol and describes green tea extract as organic/certified organic.

Those statements should not be expanded into a broader claim that the finished Momami toothpaste itself is certified organic.

Based on the evidence currently documented:

• Natural Xylitol: Product Claim Only
• Organic/certified-organic green tea extract: Product Claim Only
• Independent natural/organic certification of the finished toothpaste: Not yet verified

Mummasphere does not turn a claim about an individual botanical ingredient into a certification status for the entire formulation.

Safe-if-Swallowed & Other Claims

Product-side information for the Giggly Toothpaste Non-Fluoride variant also uses claims including safe if swallowed, No Artificial Sugar, No GMO Ingredients and SLS Free.

These remain Product Claim Only — No Third-Party Verification Found unless authoritative third-party evidence specifically verifies the relevant datapoint.

And, as elsewhere in this database, “safe if swallowed” is not treated as a synonym for “edible” or “food grade”.

Back label image of Momami Toothpaste (source: Mummasphere archive)

Motherlove Babies & Toddlers Toothpaste Strawberry

Full Ingredients

Sorbitol, Aqua, Glycerin, Silica, Xylitol, Flavor, Polysorbate 20, Potassium Sorbate, Xanthan Gum, Sodium Carboxymethylcellulose, Hydroxyapatite, Cocamidopropyl Betaine, Calcium Carbonate, Sodium Benzoate, Cetylpyridinium Chloride, Sodium Chloride, Aloe barbadensis Leaf Juice*.

*“Natural & organic” — wording used in Motherlove product information.

Commonly Searched Ingredients

• Sorbitol: Yes
• Xylitol: Yes
• Xylitol concentration: Not published
• Sodium Saccharin: Not listed
• Fluoride: Not listed
• SLS: Not listed
• Hydroxyapatite: Yes

The natural/organic wording remains Product Claim Only — No Third-Party Verification Found until an independent product-level certification record can be established.

Pepsodent Kids / Sweet Strawberry

Full Ingredients

Water, Sorbitol, Hydrated Silica, PEG-32, Sodium Lauryl Sulphate, Cellulose Gum, Flavor, Sodium Saccharin, Sodium Fluoride, CI 73360.

Commonly Searched Ingredients

• Sorbitol: Yes
• Sodium Saccharin: Yes
• Xylitol: Not listed
• Fluoride: Sodium Fluoride
• SLS: Yes
• Hydroxyapatite: Not listed

Back label image of Pepsodent Kids / Sweet Strawberry (source: Mummasphere archive)

Pigeon Toothpaste Strawberry

Full Ingredients

Dicalcium Phospate Dihydrate, Purifed Water, Glycerine, Maltitol, Carrageenan, Flavour, Alcohol Denat, Sodium Lauryl Sulfate, Trimagnesium Phospate, Methylparaben, Propylparaben, CI14720

Commonly Searched Ingredients

• Sodium Saccharin: Not listed
• Sorbitol: Not listed
• Other sweetener: Yes — Maltitol
• Xylitol: Not listed
• Fluoride: Not listed
• Hydroxyapatite: Not listed
• SLS: Yes

Back label image of Pigeon Toothpaste Strawberry 45g (source: Mummasphere archive)

Pigeon Children Toothgel Original Flavour 45 g

Full Ingredients

Aqua, Maltitol, Propylene Glycol, Xylitol, Cellulose Gum, Potasium Sorbate, Sodium Benzoate, Sodium Fluoride, Sodium Citrate, Flavour, Glyceryl Caprylate, Citric Acid, Polysorbate 20

Commonly Searched Ingredients

• Sodium Saccharin: Not listed
• Sorbitol: Not listed
• Other sweetener: Yes — Maltitol
• Xylitol: Yes
• Fluoride: Yes — 1,000 ppm
• Hydroxyapatite: Not listed
• SLS: Not listed

Back label image of Pigeon Children Toothgel Original Flavour 45g (source: www.pigeon.co.id)

PureKids Toothpaste Advanced Orange 50 g

Advanced is not simply Pure Kids Regular with fluoride added.

Full Ingredients

Aqua, Sorbitol, Glycerin, Xylitol, Carrageenan, Maltodextrin, Hydrated Silica, Sodium Benzoate, Citric Acid Anhydrate, Xanthan Gum, Flavour, Sodium Fluoride, Potassium Sorbate, Gellan Gum, Sodium Sulphate, Monoammonium Glycyrrhizinate.

Commonly Searched Ingredients

• Sodium Saccharin: Not listed
• Sorbitol: Yes
• Xylitol: Yes
• Xylitol concentration: Not published
• Fluoride: Yes — Sodium Fluoride
• Hydroxyapatite: Not listed
• SLS: Not listed
• Country of Brand Origin: Indonesia
• Manufactured by: PT Prosweal Indomax — documented physical packaging
• Manufactured for: PT Etercon Pharma, Demak, Central Java, Indonesia
• Country of Manufacture: Indonesia — documented physical packaging
• Distributed by: PT Antarmitra Sembada
• BPOM on packaging: NA18231400022

Back label image of Pure Kids Toothpaste Advanced (source: Mummasphere archive)

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PureKids Toothpaste Reguler 50 g — Strawberry, Banana, Orange

Full Ingredients

Aqua, Glycerin, Sorbitol, Xylitol, Carrageenan, Hydrated Silica, Sodium Benzoate, Citric Acid, Potassium Sorbate, Xanthan Gum, Gellan Gum, Flavour, Sodium Sulphate.

Commonly Searched Ingredients

• Sodium Saccharin: Not listed
• Sorbitol: Yes
• Xylitol: Yes
• Xylitol concentration: Not published
• Other polyols/sweeteners: Sorbitol
• Fluoride: Not listed
• Hydroxyapatite: Not listed
• SLS: Not listed

Claims & Certification

• Food-Grade Claim: Yes — “Food Grade Formulation”, on documented packaging only
• Safe-if-Swallowed Claim: Yes — on documented packaging only
• Independent Natural/Organic Certification: Not yet verified as of publication on 29 September 2026

Back label image of Pure Kids Toothpaste Orange 50g (source: Mummasphere archive)

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Why Don’t We Use a Single “Artificial Sweeteners” Column?

Because that category can hide more than it explains.

This database records individual ingredients such as:

• Sodium Saccharin
• Sorbitol
• Xylitol
• Maltitol
• Isomalt
• Stevia/Steviol Glycosides
• Sucralose and
• other sweetening ingredients where found.

One toothpaste may contain more than one.

Kodomo, for example, can list Sorbitol + Xylitol + Sodium Saccharin in the same formulation.

So “contains xylitol” and “contains another sweetener” are not mutually exclusive categories.

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Does Sodium Saccharin Mean a Children’s Toothpaste Is Unsafe?

You cannot reach that conclusion from the presence of Sodium Saccharin alone.

This database deliberately avoids shorthand such as:

saccharin = bad
no saccharin = good

or:

xylitol = good
contains xylitol = definitely prevents caries

An ingredient is the beginning of a question, not the end of an assessment.

If you specifically want to find or avoid a particular ingredient, this database can help you locate it. But the presence of a single ingredient is rarely enough to assess the toothpaste as a whole.

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“Natural”, “Organic”, “Food Grade” and “Safe if Swallowed” Are Not Synonyms

A toothpaste may contain an ingredient from organic farming without the finished product being certified organic.

A toothpaste may have natural certification and still contain fluoride.

A toothpaste may carry a food grade claim, but that does not mean the product is food or is intended to be eaten.

And safe if swallowed needs to be read in the context of intended use and accidental ingestion—not as a synonym for edible.

Pure Kids Regular is an interesting example because the documented physical packaging uses the wording Food Grade Formulation, while the product is still used as a toothpaste.

Jack N’ Jill illustrates another distinction: natural certification does not automatically mean fluoride-free.

Mama’s Choice illustrates why a certification claim made by a brand and an independently matched certification record need to be recorded separately.

Mummasphere therefore does not use front-of-pack claims as shortcuts for judging a formulation.

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What If the Formula Changes?

First, check the exact variant.

Then check the source and date.

If Mummasphere has a physical back-label image, we can say:

This is what was printed on the packaging we documented.

We cannot automatically say:

Every tube being sold today must have exactly the same formulation.

For that reason, when evidence dates are available and can be established with confidence, the database may record several timestamps:

• Label evidence documented — when the physical-packaging evidence was documented
• Current formula checked — when current-market information was last reviewed
• Last regulatory check — when the regulatory record was checked
• Last certification check — when the official certification source was checked

If formulations differ, historical formulations are not quietly deleted.

And if you already have the product at home, the ingredient declaration on the exact packaging in your hand remains one of the most relevant references available to you.

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FAQ

Does a toothpaste containing xylitol definitely prevent dental caries?

You cannot conclude that from the presence of Xylitol alone.

Systematic reviews and meta-analyses have found evidence supporting a potential role for xylitol in caries prevention, but concentration, dose or exposure, frequency, delivery form, population and formulation can all matter. The evidence base also contains heterogeneity and uncertainty.

That is why Mummasphere distinguishes between:

presence → concentration → exposure → clinical evidence.

Why does Jack N’ Jill’s 40% xylitol receive a special mention?

Because the manufacturer publishes its concentration: 40% of the toothpaste formulation.

Many other toothpastes in the database simply list Xylitol without giving a percentage.

That special mention is not an endorsement and does not mean Mummasphere is claiming that Jack N’ Jill is clinically more effective.

Is sorbitol the same as xylitol?

No.

Both are polyols, or sugar alcohols, but they are different ingredients.

Nor can we determine that sorbitol is “artificial” while xylitol is “natural” simply by reading the INCI name.

Does xylitol mean a toothpaste is saccharin-free?

No.

Some formulations—including documented Kodomo formulations in this database—list Xylitol and Sodium Saccharin together.

Does PureKids contain fluoride?

It depends on the variant.

The Pure Kids Regular packaging documented by Mummasphere states No Added Fluoride.

Pure Kids Advanced lists Sodium Fluoride.

This is precisely why the database does not provide one answer for an entire brand.

Are PureKids Regular and Advanced made by the same manufacturer?

The documented physical packaging shows different manufacturing arrangements.

• Regular states Manufactured by PT Etercon Pharma.
• Advanced states Manufactured by PT Prosweal Indomax for PT Etercon Pharma.

Both documented packages also name PT Antarmitra Sembada as distributor.

Should children under three use fluoride-free toothpaste?

Not as a universal rule.

The American Dental Association recommends fluoride toothpaste from the first tooth, using no more than a smear approximately the size of a grain of rice for children under three. From three to six years, a pea-sized amount is used, with a caregiver helping or supervising.

Individual needs and caries risk can still differ.

Does “certified natural” mean fluoride-free?

No.

Natural certification and fluoride content are two separate datapoints.

Does an “organic ingredient” mean the toothpaste is certified organic?

No.

Organic ingredient, ingredients from organic farming, natural-origin percentage and certified-organic finished product are different claims.

Why do you include the country of manufacture?

Because brand origin and manufacturing country may differ, while regulatory, certification and consumer-protection frameworks also vary between jurisdictions.

Provenance helps identify the relevant regulator or certifier for cross-checking—not to rank products according to country.

Why does Mummasphere say “not listed”?

Because an ingredient declaration is not a laboratory test.

“Not listed” describes what we can actually see in the evidence reviewed without making a stronger claim than that evidence supports.

Why keep historical formulations?

Because reformulation happens.

Historical packaging can help families who still have an older version while also making formulation changes more transparent.

Which children’s toothpaste is best?

This database does not rank products.

Fluoride concentration, caries risk, the amount of toothpaste used, brushing behaviour, developmental ability, sensory acceptance, the overall formulation and individual dental guidance can all be relevant.

The purpose of this page is to help you understand what is in a product and what evidence sits behind that information.

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Recommended Reading

Food Grade vs Safe if Swallowed: How to Understand Claims on Baby Toothpaste Packaging

What these two claims actually tell you—and what they do not prove about a toothpaste.

Fluoride for Babies and Children: When to Start and How Much to Use

A development-first guide to fluoride, concentration and the amount of toothpaste used.

Xylitol, Sorbitol and Saccharin in Children’s Toothpaste: What’s the Difference?

Why several sweetening ingredients may appear in the same formulation, and why seeing the word xylitol does not tell you its dose.

Hydroxyapatite in Children’s Toothpaste

What the evidence currently tells us, where uncertainty remains, and why finding HAp on an ingredient list does not by itself establish clinical performance.

How to Read the Ingredients in Baby Toothpaste

A practical guide to distinguishing active ingredients, humectants, surfactants, sweetening ingredients, preservatives and front-of-pack claims—without needing to become a chemist.

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The Mummasphere Perspective

Sometimes parents don’t need a complicated answer.

You simply want to know:

“Does it contain saccharin?”

“How much fluoride is in it?”

“If it says xylitol, how much?”

or:

“Who actually makes this toothpaste?”

Questions like these shouldn’t require parents to spend hours moving between marketplaces, manufacturer websites, regulators, certification databases and scientific papers.

That is what this database is for.

But the closer we look at a toothpaste, the clearer it becomes that one word on the packaging rarely tells the whole story.

Xylitol is a good example. The evidence around its potential role in caries prevention deserves attention. But the word Xylitol on an ingredient list does not tell us its concentration, actual exposure or the clinical effectiveness of that exact toothpaste.

Fluoride isn’t simply Yes or No either. The compound and concentration can matter.

Even a brand name may not tell us who actually manufactures a product. Pure Kids Regular and Pure Kids Advanced show how two products within one family can have different formulations and different manufacturing arrangements.

And words such as natural, organic, food grade and safe if swallowed become genuinely useful only when we understand what exactly is being claimed—and what evidence sits behind that claim.

That is why Mummasphere doesn’t want you simply to trust this database.

Where sources are available, we provide direct sources so you can open the regulator, certification database, brand or manufacturer information, physical-label evidence or scientific paper and check it yourself.

If evidence comes from physical packaging, we say it comes from packaging. If it comes from a brand or manufacturer, we identify it as product-side information. If an authoritative third party can verify a datapoint, we tell you who verified it. And if something has not been independently verified, we say that too.

Transparency does not always mean having a definitive answer.

Sometimes transparency means being able to say:

This is what we know. This is the source. And this is the part we still cannot confirm.

You don’t need to be a chemist to understand your child’s toothpaste.

But you deserve enough information to ask the right questions—and check the answers for yourself.