Established since 2017, PT Madura Utama Mandiri (PTMUM) is a private company based in Jakarta that exclusively distributes world-leading natural beauty care and slow-living lifestyle brands throughout Indonesia.

We are a proactive specialist distributor, with an organic understanding of the Indonesian market and local consumer needs.

Our mission is to bring certified natural brands from all over the world to Indonesia, while campaigning for a healthy lifestyle, clean-living, and slow-living . We are also actively educating Indonesian families to reduce exposure to synthetic chemicals in the body , especially through the use of clean skincare and healthy eating patterns, starting from the First 1000 Days of Life (Golden Age).

At PTMUM, we adopt an agile approach— our headquarter is now cloud-based, there are no conventional marble reception desks. Our focus is on bringing high-quality natural lifestyle products directly to Indonesian families’ homes without adding unnecessary overhead.

Our credibility is built on first-hand experience and a deep understanding of the challenges of today’s working parents. We operate as a core team of four managers responsible for key business pillars: operations, finance, marketing and regulatory compliance.

Our national distribution is supported by a solid network of sub-distributors across Indonesia—many of whom are like extended family to us. We also collaborate with the best local talents in legal, regulatory, digital marketing, and content creation.

This flexible and scalable distribution model allows us to grow with the rapid pace of Southeast Asia’s economies, while remaining efficient and responsive compared to traditional wholesale distributors. All for one goal: to provide the best quality natural products at the best value to Indonesian families.

We hire purely on merit, regardless of age, location, life stage, or role in the household. Performance comes first , and we reward real achievement.

At PTMUM, we believe that good people attract good people. This is the principle that shapes our work culture, fosters growth, and creates a work environment that values ​​differences and celebrates shared success.

Trust your brand to us, and we will help you to:

• Navigate Indonesia’s complex import regulations and consumer laws, ensuring market entry runs smoothly and legally.
• Building your brand presence in Indonesia through digital marketing strategies, blogging, and social media campaigns with our influencer network.
• Connect your brand with a network of selected premium retailers, to maximize sales and brand exposure.
• Leverage our exclusive partnerships with Shopee and Tokopedia, two of Indonesia's largest marketplaces, to expand your reach and maintain your profit margins.

Click the link below to learn more about who we are, our position in the Southeast Asia region, and the global brands that have entrusted their distribution to us.

On the page, you will also find important things to consider when selling products to the Indonesian market.